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GameStop’s New Publishing Label GameTrust Established, Partnership Set up Already with Well-known Developers

by Camellia   on Apr-19-16 16:58

Since the Retailers meeting on April 11th, surprising news about the world’s largest game retailer, GameStop, come out one after another. Besides the upcoming PSVR in-store demo at GameStop retailer shops, it’s now reported to extend its territory into game publishing with a new brand GameTrust. It has already cooperated with well-known names like Insomniac Games, Ready At Dawn Studio, Frozenbyte and Tequila Works.

GameStop’s New Publishing Label GameTrust Established, Partnership Set up Already with Well-known Developers

GameStop describes this new movement as non-traditional game publishing. Namely, apart from  big developers, it will also work with independent developers to promote new games. "GameTrust will revolutionize the game development and distribution process by offering a new way for independent developers to create and introduce their own IP to a broad gaming audience and for gamers to discover and enjoy exclusive new video game experiences", said GameStop. GameTrust will not take part in the development, and it will operate independently from GameStop.

Insomniac’s new VR game Song of the Deep and Edge of Nowhere will also be published via GameTrust. 

GameStop’s New Publishing Label GameTrust Established, Partnership Set up Already with Well-known Developers

Source:

http://www.polygon.com/2016/4/18/11449152/gamestop-publishing-gametrust-insomniac-games-ready-at-dawn-frozenbyte