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by Camellia on Mar-25-16 15:33
Esports market in China had a new flourish since end of 2014: a number of esports competition started, esports livestream platforms multiplied, many esports players became popular anchors or began new career/ investment. The prosperity makes more people believe that game esports will become a territory with rich capital and revenue. On April 18th, InternationalGameBusinessConferenceManualOfAttractingInvestment (IGBC) Game Esports Forum will start at China National Convention Center in Beijing, a time for game developers, livestream platforms, esports organizers to gather and discuss on a better future of esports in China.
While, in contrast with the heating evaluation of esports capital, doubts of whether there exists a large “mobile esports market” prevails. Through the whole year of 2015, few mobile esports game succeed, and almost all of them are MOBA game, relying on Tencent’s influential distributions to absorb players of LOL, while the prestigious MOBA game VainGlory imported by Ztgame calmed down just after one turn of promotion.
Problems of Mobile MOBA
The mainstream MOBA games in China are all aiming to reproduce the gaming experience of LOL on PC. Meanwhile, impacted by the growing points produced by PVE instances, the gameplay is very “heavy”--many players fight the MOBA battles just to get bonus by daily missions. Compared to the traditional asynchronous battle in card games, mobile MOBA takes up more time and energy, also influenced battery endurance of devices, contradicting with widely accepted the “fragmented” gameplay of mobile games.
The tiring gameplay is a reason of disappearing shorting after release for most mobile MOBA. Event those who like to watch MOBA livestream, it’s not common for them to watch livestream of games they’re unfamiliar with.
“They all take 15minutes, so why won’t I watch a LOL one with better effect and more direct strategies and turn to a mobile one?”
Liu Zhigang from Yingxiong Entertainment once talked about this phenomenon in an interview, sharing his ideas on shorten the gameplay of mobile MOBA into 5 minutes and differentiate the gameplay rules with PC MOBA, and thus attract gamers who have limited time to finish one battle or watch the livestream.
So do you still think mobile esports is a pseudo conception?
This is the first time that a mobile game ranking No.1 on almost all Appstore free download boards around the world to hold its first offline invitational tournament in Shanghai. Players can visit the livestream on DouyuTV by clicking on the link of email inform to see battle among top gamers. Over 100 thousand audience rushed into the livestream in just an hour after the livestream started.
We can see that mobile esports market does exist, but if you want to profit in area, a high quality product with creative gameplay and rule-changing feature is necessary.
New Ways of Display of Mobile Esports in 2016
Maybe the casual esports will rise up. On 5th of March, Battle of Balls Carnival completed in Shanghai Aviator Theme Park. Battle of Balls has fresh images, various gameplay and is easy to start, making it popular for gamers who born in 2000s or later. Its daily active gamers population exceeds 10 million, a new direction for mobile esports industry.
Maybe it’s the return of hardcore esports, GameCores’ Streat Fighters 5 Challenge completed in Shanghai, attracting many young players to attend. Seems that hardcore esports is still alive. Yingzhiren 2, started beta recently, also has a hardcore fighting gameplay of 3v3 instant role changing real time battle. Its official Sina Weibo account is named under “Tianjin Yingxiong Entertainment Technology Co.Ltd”, so maybe Yingzhiren 2 is now in cooperation with Yingxiong Entertainment to spread its hardcore espports concept later.
International Game Business Conference Manual of Attracting Investment (IGBC) will be grandly held at China National Convention Center in Beijing during April 18th to 19th. As a hot area in 2016, game esports has a special session with participation of many esports game publishers, developers and livestream platforms. Moreover, big names of game industry in China will discuss the future of esports and mobile esports. Maybe the next innovation will start from IGBC 2016.
Official website: http://igbc.cgigc.com.cn
Please stay tuned with StarGame for further reports of IGBC 2016.