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by Emememem on Nov-25-15 17:06
FGF (Family Game Forum) opens in Shanghai on 25th. The director of marketing of Ministry of Culture said in his lecture that China needed more original, health games, and had to be competitive at the same time. He hoped OPG (Shanghai Oriental Pearl Group), together with Microsoft and SONY could operate and maintain the industrial ecologic chain.
The new media manager of OPG claimed that in the coming 3 years, they would invest a lot on “big IP plans” to realize the inter-promotion among films, games and animations. The vice president of Shanghai Municipal Administration of Culture, Radio, Film & TV thanked the guidance from Ministry of Culture. He stated China had already achieved a lot in console field and formed a primary industrial chain based on console games. In the future, investments and policy supports would focus on the industry.
Then it was time for “FGF Golden Handshank Awards Ceremony”. ‘Final Fantasy X/X-2 HD Remaster’ won “The Game With Most Supports”; ‘Journey’ was named “The Best Original Game”; ‘Just Dance 2015’ took “The Best Health Game” home; ‘Minecraft’ won “The Best Puzzle Game”; ‘Halo: The Master Chief Collection’ became “The Best Sci-Fi Game”; ‘NeverWinter Online’ won “The Most Creative Game”; ‘Rayman Legends’ was named “The Most Innovative Game”; ‘Little Big Planet 3’ became “The Best Cooperative Game”; ‘Child of Light’ won “The Best Game Music”; while ‘Rainblood Prequel: Castle of Mirage’ was named “The Best Independent Game”.
The speaker of the forum said game has become a new hundred-billion industry. It is a trend for mobile and online games transferring into family games. However, compared with mobile and online games, family games keep their specialties in terms of game quality, user’s experience, space extension, user patterns. The “Double Hundred” plan next year would increase the number of players and game products. The aim of this plan is 100 games and 1 million family game players (in Chinese 1 million is a kind of hundred). At the same time, media would promote family games via channels and online and offline cooperations.
At the site, the CEO of SE , Yosuke Matsuda said console game had its own game experiences and was mature platform. It was available for the interactions among users and was an artwork combined with advanced technology. He was really confident about the potentials in console game.
Then Hiroyuki Oda from SONY said the most important for console games is software. As console games introduced into China, international companies moved their eyes on China as well. The sales volume of PS4 was beyond expectations, and won the appreciations from core players and some non-core players. SONY would insist on its 3 goals and hope to grow together with Chinese market.
As for the graded examination and approval of games, SONY expected to cooperate with the government.
Xie Enwei, the Chinese manager of Microsoft Xbox announced to contribute to the development of Chinese family game industry chain and planed to build 3 game incubation centers. More than 100 game developing groups have the intentions on games for Xbox and Windows.
The representative of Chinese game giant Perfect World, Gu Liming said the new patterns and roads for console games should be gained through practices. Right now “made in China” still had gap with the internationals. He thought we should get as many famous IP as possible, and took advantages of advanced operating system. Then we need follow the rules of development and put our eyes on a global range.
‘NeverWinter Online’ agented by Perfect World has more than 2 million registered users and is one of the most popular F2P games in 2015. Mr. Gu shared more detailed data at the scene.
Besides ‘NeverWinter Online’, Perfect World tries other games after strict picks: ‘Warframe’ will go online in Chinese market tomorrow (26th).