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by Junke on Sep-17-15 17:56
TGS 2015 (Tokyo Game Show) opens today. And it will last from 17th to 20th. During the four-day event, manufacturers from global TV game and mobile game industries will show their latest products.
The most manufacturers ever! Asian developers account for the half of the show
It is officially reported that TGS 2015 attracts 480 manufacturers from 37 countries and regions over the world, which has been a new record in TGS history. Besides, 1,283 games are presented this year, a little bit less than last year’s (1,364). Among them, there are 504 mobile games, 103 PS4 games, 27 XBOXONE games and 23 WIIU games.
According to the information provided by the organizer, these manufacturers have clear geographic distributing features: 18 out of 37 countries and regions are from Asia, including those major game areas like China Mainland, Hong Kong, Taiwan and Korea. All the places pay high attention to this year’s TGS. The reason is no matter for mobile game market or console game market, Japan is an important, and independent market and lighthouse.
Nintendo launches new transition
SONY courts Chinese gamers
As for the console game market in Japan, SONY and Nintendo still dominate the industry. Nintendo announced its new president early in this year, and yesterday, this new president, Tatsumi Kimishima took office. Inheriting Satoru Iwata’s concept, Nintendo will continue focusing on mobile games and its new console game NX, aiming at revitalizing the company. Whereas SONY， has released series of works in Japanese style, which are its own games ‘Gravity Rush’, ‘The Last Guardian’, and games ‘Yakuza’, ‘Attack on Titan’ from third parties. What counts more is all these games will provide Chinese version synchronously. That means Chinese console game market takes an important role in 3 factions of manufacturers’ competition under such a stagnant situation. But according to the information released before, products from SONY and Microsoft are not in a good sale after opened up to Chinese market. However, the big sale on PS4 announced by SONY will probably be a strong impetus.
Mobile games become the best stunt
Conventional manufacturers seek for a transition
Mobile games are another spotlight in TGS 2015. There are 504 mobile games on Android and iOS systems presented this year. Although the number is 4 less than last year, it’s a number that is large enough. But we need to take the overlapping question between the two platforms into consideration. According to the research data from Game Style Institute, until September last year, there are around 22 millions mobile phone users in Japan, and 53.5% of them play mobile games. They spend 2.4 days on game per week, and play 4.2 times everyday. Each of them has 6.3 games on their phone. And this number reaches up to 10.4 among men whose ages are between 10 and 19. An report from Appannie on the first half of this year shows Japan area’s income from iOS platform in the first quarter has exceeded the United States’, becoming the highest over the world. And for Google Play, Japan area is always on top as well.
As the development of mobile game market is rapid in Japan, conventional game producers accelerate their transition into mobile games, courting to free games. NBGI will show 15 mobile games on TGS, which is the highest among the known game manufacturers. Animation IP of BANDAI is its best resource in this transition. SQUARE ENIX, which is famous for its old platitudes, also presents 6 mobile games. Accumulated IP of SE is the main resource of its mobile games in the future. What’s more, ‘Final Fantasy’, ‘Tomb Raider’ series from SE all launch their new products. Console game producers still keep huge advantages over talents, techniques and capital.
Chinese manufacturers strongly settle in TGS. Is it their home court?
This year’s TGS, Chinese game producers come in a full force. Besides those top game manufacturers like Perfect World, mobile game producers, for example, XD.com, MorningTec, PhonePadGames, all come to TGS. A developer salon held by PTBUS has been delayed, because so many Chinese gamers come to Tokyo, which shows TGS’s huge impacts on them.
The reason Chinese gamers coming to Tokyo is that they hope to seek for cooperating opportunities and getting IP. In addition, some manufacturers who try to open up overseas market wanna know more about the market, especially Japanese market. Even if under the threats from copycatting games like Kantai Collection and Warship Girls, Nikki series and MEI-LU-KE from China all achieved huge commercial business success in Japan, and they have a lot of Japanese fans. Chinese games are about to go to the world.
Another thing that we need to pay attention to is, 37.com recently purchased Japanese game producer SNK. However, in TGS 2015, how many Chinese manufacturers and groups have got their money ready to complete more acquisitions one by one according to the producers alphabet.